Call Tracking allows you to monitor calls from your website and understand exactly what marketing activity brought them there; whether it was from another website, Google or your paid search campaign.
So no longer will you have to guess how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an inborn need to monitor the calls that relate to their keywords, in order to comprehend which keywords provide call conversions. call tracking solution With no visibility of call conversions, it’s simply not feasible to figure out if your investment from the keywords on your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are searching to monitor not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, since it allows you to see your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business enterprise.